Research On Credit Business Marketing Strategy For Jilin Provincial Micro Refinancing Corporation

With the rapid development of small loan companies in the country,as a new financial organization,due to meet the market demand,and become the service "three rural" service small and micro financial an important new force.At the same time,small and micro businesses and low-income groups also provide alternative financing channels to promote the development of private economy.However,due to the lack of funding sources,micro credit companies have seriously restricted the development of the microfinance industry.It is just for this reason that local governments are also actively trying to solve their financing problems.After several years of exploration and development,and finally become the focus of the loan company to focus on micro finance industry,providing financial services for small loan companies to provide satisfactory,convenient and thoughtful financing services.Under the background,the government of Jilin Province in northeast area firstly promote the formation of the first,is the only one in Jilin province to provide financing services for small loan companies and loan companies,namely Jilin Provincial Micro Refinancing Corporation.The company's creation in the northeast region can be said to have the initiative,the original intention of the establishment of the government in order to small loan industry as a whole,the real implementation of the small loan companies and small and micro enterprises support."Loan company" has been hailed as a small loan company's "central bank",in the arrangement of the system is given the small loan company funds platform "," asset trading center "and" risk "or" market stabilizer "function.The main purpose of this paper is to analyze and study the marketing strategy of credit business in Jilin Provincial Micro Refinancing Corporation.Firstly,it describes the research background and the research significance,research methods and research content,the basic theory of marketing and literature review.Secondly,it is a brief introduction to Jilin Provincial Micro Refinancing Corporation,describe the status of marketing credit,and analyze the existing problems,analysis of marketing environment and marketing strategy in the next part of the formulation of the foundation.Once again,do analysis on Jilin Provincial Micro Refinancing Corporation marketing environment were analyzed from different angles of macro environment and micro environment.And then use the SWOT analysis method,find out its own advantages and disadvantages,and in the face of threats and challenges.Finally,the formulation and implementation of marketing strategy for Jilin Provincial Micro Refinancing Corporation,using STP theory and 4P theory,the formulation and implementation of security in line with the company's marketing strategy,help the company to strengthen marketing level,promote the rapid and stable development of the company.In the current economic downward pressure situation,how to use marketing strategies for promotion,show the brand strength,play refinancing the company's strengths and potential customers,companies can become the key to long-term stable development.This paper aims to analyze Jilin province micro loan Limited by Share Ltd summed up credit business marketing strategy of experience and lessons,to help the company to solve the present problems,make a healthy and stable development,and try to find out some financial innovation and improve the financial market system,and effectively solve the small loan companies and small and micro enterprise financing problem.