| With the rise of green consumption and green barriers wave of Settings, developing green fruit and carry out green marketing has become fruit enterprise inevitable choice. Xinjiang as China's important fruit grape, green fruit resources abundant, which have great potential for exploitation, green marketing is vastitude. As is known to all, Xinjiang products sell well in the region, with the fruit market inside pass and foreign development, "the melons and fruits" advantage is not obvious. With the green fruit industry rapid development, Xinjiang fruit production enterprise can't of perdition at home and abroad. Fruit enterprises should be find itself advantages and took out the new features, foster strengths and circumvent weaknesses, using the new marketing related theory accelerate the pace of green marketing to promote the development of Xinjiang green fruit.This article from the definition of green marketing fruit enterprise basic theory, the article summarized the fruit enterprise green marketing basic present situation and the existence question, questionnaire analysis for consumers, green consumption psychology and the behavior launched more in-depth analysis of green consumers in classification and characteristics description of the foundation, based on in-depth discussions of the general theory of green marketing strategy, and puts forward the green fruit enterprise actual correspondence marketing mix strategy:product strategy, price strategy, channel strategy, promotion strategy, policy orientation strategy. |
