Operating Risks Of Corporate Social Responsibility

With economic development, people are gradually concerned about the community and environment. As a member of society, people no longer solely emphasize on the economy of enterprise. More people think that business is the unity of economic and society. Enterprises are expected to bear more social responsibility. "Fortune" magazine had surveyed 1,000 companies,95% of respondents believe that to maintain the competitive advantage, the companies must be pay more attention on social responsible behavior in the future. For corporate social responsibility enhance the competitiveness of enterprises, more and more enterprises take action in this regard and show the results of their corporate social responsibility. However, many companies consider pure donation is corporate social responsibility, such as the donation of vulnerable groups, environmental protection, education, etc; Some companies consider that creating wealth for the society and complying with the laws of the State are the commitment to social responsibility. Reflection on 2008 the U.S. Financial Crisis, in order to obtain greater economic benefits, Wall Street firms ignore or neglect business risk and make the accumulation of financial bubble burst. Finally, they cause harm to the society and other countries. Studying the enterprises prudently operation and focusing on the risk to minimize the negative impact on the society will be to promote the development of the CSR theory.This article firstly summarizies the CSR theory, including analysis of the debate of corporate social responsibility, domestic and foreign scholars on the meaning of corporate social responsibility and the corporate social responsibility. On the background of the Financial Crisis in 2009, the article pays attention to the risk management and expand the meaning of corporate social responsibility.Secondly, This article will discuss the theory of business operation risks in detail and then focuses on the psychological motivation of business operation risks, such as the speculative motivation and investment motivation. Ignoring the speculative behavior of business risks may adversely affect the society, which stems from the interests of the greedy pursuit; but corporate investment behavior which the intention is to promote the corporate development ignore the risk of operation, resulting in the business losses and negative impact to society. This section analyzes the reasons.Finally, the empirical analysis. The article will adopt the Depth-interview research methods and then interview the senior managers of the enterprises. The article will demonstrate the speculative and investment motivational behavior of managers and alert companies to raise awareness in this regard.