The Analysis Of Marketing Strategies Of Shenzhen Medium-sized And Small Real Estate Enterprises

With the reform and opening up of Chinese economy and the increasing of income levels, the Chinese real estate market become more and more prosperous. While the booming, the competition heats up. In the global financial crisis, the market environment has a more profound changes, the Government continue to overweight the real estate market regulation, real estate sales slowing, industry competition, the real estate industry faces reshuffle. In the shuffling process, the first is in Beijing, Shanghai, Shenzhen such stringent price control policies in the small city real estate business. At this point, of how marketing strategies and tools to enable enterprises to better survival and development of very practical significance.In this paper, such as marketing and strategic management theory, combined with the real situation of the real estate market in Shenzhen, such as using PEST and SWOT analysis, real estate enterprises in Shenzhen small and medium internal and external environment of the system and the comprehensive analysis and research, Shenzhen real estate for small and medium enterprises to make strategic management and marketing strategy analysis. Similar small and medium enterprises and real estate related products, pricing, marketing channels, promotions, the 4 aspects of marketing strategy, put forward some useful suggestions. This is a marketing point of view the whole process of marketing planning, from the customer needs, market positioning, product planning, marketing and other aspects of marketing, marketing to change the past to focus only on a single marketing. At the same time a small real estate company in Shenzhen company Case Study on W, specific analysis of its marketing environment, marketing strategy and summarizes its deficiencies and improvements.This is the real estate business and W face the same situation of small and medium real estate companies have some inspiration and reference value in order to enable them to better adjust their corporate strategy and marketing strategy for the healthy and rapid development of China's real estate industry since To a certain contribution.