The Management And Innovative Studies For Kingdee's Distribution Channels

After 15 years continouly development, Kingdee Group has been a key player in China ERP marekt. Howerver, the existing marketplace has declined now because of the main rivals'strong competitions, such as SAP and UF, the famous ERP companies at home and abroad. Moreover, the single-channel coverage, the weak marketing and servicing capabilities of the current distributors of Kingdee Group and the inappropriate channels conrolling means seriously limits the development of Kingdee'core competitivenesses. Therefore after analyis the competition enviroment of China domestic market, it seems to be more and more important for Kingdee to build up a new and practical distribution channels in the marketplace.The dissertation discoveries the opportunities and threathtens of Kingdee after analyses the macroeconomic enviroment, industrial competition and marketing demands. During the analysis, the SWOT analysis method also be used Then it illustrates the main problems and weakness of the disbritution channel management of Kingdee after the analysis on the internal business enviroment, such as business resources, company strategies, core competitivenesses, distribution mamagment systems, disbritution marketing operations of the status quo and so forth. Finally, it suggests Kingdee to approach a long-term disbritution development strategy for the whole group. It also recommends Kingdee would launch the innovation both on ERP distribution channel management and management style.The dissertation joints the theories and practical together, implements research both on qualitative and quantitive methods. The research result would contribute not only on Kingdee ERP distribution channel re-building up, it also would be beneficiary to the key players of ERP industrial in China domestic market.