The Theory & Practice Of Tourism Theme Planning

With the arrival of the era of experience economy, Tourists begin to seek for different and individualized tourism experience and require prominent themes. The potential of China's tourism market is tremendous, In recent years, many governments take tourism as the dominant industry or pillar industry of local development, Tourism is showing a vigorous development trend. However, the tourism development practice is not optimistic because of the lack of theme planning, there are problems of fussy themes and repeated construction which happen from time to time in the process of tourism planning and development, and cause machine-made planning results. The tourism planning is not scientific, guidance and practical which cause a huge waste of resources and property. Based on the angle of tourism theme planning, this thesis take the mechanism research of tour ism theme planning as the core, and try to discuss a scientific tourism development philosophy.Tourism theme planning is proposed from the practical needs, and its ultimate purpose is to guide the practice. As a result, the demand of its operability and guidance is higher. Scientific tourism theme planning is not somebody's imagination, but take the feasibility study and environmental impact assessment as the basis which can not be dispensed from each other. It requires to mine deeply of planning background, analysis the relevant influence factors, determine the tourism theme, and deduce the theme to realize the implemented of tourism image, products and marketing.Based on the comprehensive perspectives including geography, marketing and planning science, this thesis discuss the scientific mechanism of tourism theme planning, and take Shaya ecological tourism area as an example to verify its practicality. It includes five chapters:The first chapter is the introduction, topics are discussed on the purpose and significance of the study, literature review of tourism theme planning home and abroad, study methodologies and contents of this dissertation.The second chapter is the theoretical foundation of the research. Analysis the theories related to tourism theme planning, including geography theory, marketing theory and planning theory.The third chapter is the scientific mechanism of tourism theme planning. it's the core of the research. Take the logical starting point, influence factors, and the link and content of the tourism theme planning into discussion.The forth chapter is the case study. First it introduces the background of Shaya ecological tourism area. Then propose the tourism theme planning scheme of the case district to verify the applicability of the mechanism.The sixth chapter is the conclusion. This chapter reaches the conclusions in the research and proposes some issues which need to study further.