Study On The Theme Position And Theme Construction Of Xi'an Garden Hotel

Themed hotel originated from foreign countries, its management and development have been in maturity greatly there. Recently, this new and special model of hotel management has come into being in China. All parts of the country are trying to build themed hotels, and therefore themed hotels become one of the focuses concerned by the whole hotel industry. Compared with the traditional hotel, the outstanding feature of themed hotel is that it gives the hotel some culture theme, establishes a complete hotel atmosphere and management system surrounding this theme, constructs an inimitable and unique charm, and then brings characterized culture feeling and unforgettable experiences to its customers in order to realize the hotel's purpose of promoting its product quality and character.However, as themed hotels are up surging in China, we should also note that the themed hotel industry in our country is still unripe, there still exists many problems, for example, hotel themes are positioned inaccurately and built only on surface, instructive theories of themed hotels are not overall yet. For this and another reason that although Xi'an where the author lives ranks the first among six Chinese ancient cities and is one of the important tourism cities in China, it has only one themed hotel, that is Xi'an Garden Hotel- the research object of this article, which is ready to upgrade and transform into a real Tang Culture themed hotel. So the author composes this article, hoping that it can provide some reference for the themed hotel's establishment of Xi'an and China through the study of Xi'an Garden Hotel's theme position and theme construction.First of all, the article expounds the background of title-selecting from three aspects, including the source of themed hotels' appearance, the present developing situations of themed hotels in China and foreign countries, the condition that Xi'an Garden Hotel is to reconstruct into an real Tang culture themed hotel, and explains its research thought, content and method. Secondly, the article reviews some relative writings about themed hotels, proposes some own opinions on the category and principle character of themed hotels, and discusses the theory of experience economy and related theories of marketing which establish the theory foundation of the article. Thirdly, the author analyzes the external environment factors that influence themed hotel position from aspects of market, culture, society, economy and government behavior respectively, using the method of combining theory-analyzing and case-studying, the author also suggests a specific path of Xi'an Garden Hotel's theme position. Finally, the article studies the theme construction of Garden Hotel from three levels in turn, including the level of sense organs, level of products and level of image brand, with the hotel's function as a clue, and also proposes some suggestions systematically.