Study On The Development Strategy Of Shanxi Cultural Theme Hotel

With the continuous development of cultural tourism industry in China and increasing demand of consumers for high-quality tourism products and services,personalized cultural theme hotels with regional features are unceasingly favored by consumers.Particularly after the development concept of all-for-one tourism was put forward,cultural theme hotels around the country usher in a rapid development stage.Shanxi is in the key stage to transform and develop resource-based economy.As a new pillar industry especially supported,cultural tourism industry is driving cultural theme hotels in Shanxi to rapidly develop.However,the development of cultural theme hotel in Shanxi started later,so development orientation,goal and features are in urgent need of definition.External business needs expansion and internal function strategy is also to be standardized and improved in efficiency.Based on a comprehensive and detailed analysis of the development process and current situation about cultural theme hotels in Shanxi,this paper employs methods of environmental factor analysis and strategic theory analysis to carry out research on the development strategy of cultural theme hotels in Shanxi.The main conclusion is as follows.The cultural theme hotel in Shanxi is in the initial stage of development,that is,to which only cultural elements are added in decoration,but the effect of cultural elements in the whole industry chain of hotel fails to be further integrated,merely presenting in the form of appearance and with no attraction of Shanxi traditional culture.Shanxi is just in an important period of economic transformation.Hotel industry should also upgrade itself with the aid of this opportunity.The cultural theme hotel can become a new investment income point,attract more investors for investment and contribute to Shanxi tourism development.Compared with traditional hotels,cultural theme hotels have many own advantages and features to realize differentiated development,constantly integrate and update the traditional hotel management system andstandards to keep pace with the times,and achieve the purpose of improving strategic development of their own function in combination with current state policy support,cultural atmosphere influence and development of science and technology.Cultural theme hotels in Shanxi can actively seek their own features,continue to develop enterprise brand value,strengthen and standardize the development strategy of Shanxi cultural hotel to do a good job in the goal of transformation and development.