Research And Design The Brand Visual Image Of "Water Margin Cultural City" Under The Cultural Industry

21th century is an age of knowledge economy, having resulted in a rapid development of original idea of culture. This new creation has not gone unnoticed by the tourism industry. As an important part of economy and culture the industry focuses more increasingly on the original idea of culture and its function for development of tourism. Tourism driven by image instead of resource and products, in a sense, "The image is strength and wealth", and it has already become the key for the tourist to dominate the highest point of marker that how to mastermind distinct, unique and attractive tour image. Classical Culture is a significant part of cultural resources and also the resources of tourism, Water Margin culture is the essence of Central cultural resources. Since 2006Yuncheng has built Water Margin Cultural City, after five years of development, the development of Water Margin Cultural City still in the initial stage, the County Government and Tourism Planning Board did not form a more mature model of cultural tourism development. Therefore a literary masterpiece Outlaws of the Marsh is chosen as the object of my study on cultural tour and creation. Such a selection has its significance of theory and practice.Due to the disorder of the construction of the Water Margin Cultural City brand identity system the absence of the related theories, this paper tries to build brand image designs under the enlightenment of corporation identity system, determining theory dentition of the construction of the brand visual identity system and based on which summarize the design methods of the brand visual identity system of Yuncheng Water Margin cultural city.The whole body can be divided into six parts as following:Chapter 1 makes clear the research background, purpose, content and methods.Chapter 2 defines the related visual image of Classical Culture tourism brand.Chapter 3 analyses the brand image of The Yuncheng Water Margi Cultural City. Firstly, with which summarizes present development status ani gets base to the further research of the visual image identity.Chapter 4 discusses Yuncheng Water Margin Cultural City tourisr brand positioning visual image. Introduces the faults of the construction of th city visual identity system of Water Margin Cultural City through analysis th cases of the construction of the visual identity system and proposes the improve measures and example designs based on the basic design theories in chapter 2, and the orientation of the brand identity image.Chapter 5 explores the communication strategy of Water Margin Cultura City tourism brand visual image.Chapter 6 has a summary to this paper.