Study On The Digitalization Performance And Dissemination Of Brand Visual Image

This paper is the study on the features of digitalization performance and dissemination and its future development trend in the current social environment.The visual image design came into being very early in other countries. And it has been introduced into China for years. Meanwhile, some brands with certain fame have appeared. However, with the development of information society, the dissemination way of the brand visual image based on paper media can not meet the needs in the digitalization times. The management ways, production ways, product structure, market enters of the brand main body in the information times have experienced great changes, which demand the variety of the visual image establishment means and performance forms in correspondence with digitalization society. The way to meet the needs of brand visual image establishment in the digitalization times can both demonstrate the unity and the vitality of visual image on visual design. On the dissemination of visual image digitalization, the appliance of the advantages of different dissemination medium can produce positive propaganda and dissemination for brand visual image, which is the key problem faced by the development of many present brands. The paper is a discussion nature study on this point. Seen from the future development of brand visual image, design performance should be conducted according to new changes of the visual aesthetics, consumer psychology and spiritual & cultural needs. The performance means may fully utilize new technology in digital times. The performance form should be in accordance with the acceptance features of visual information in digital times. In the visual image digitalization, we should fully utilize many kinds of digitalization platform to disseminate brand culture and dissemination brand images and finally make brand visual image the great impetus for brand development.