Study On The Evaluation Of Tourism Industry Competitiveness In Shanxi Province

As an emerging industry, tourism is playing an increasingly important economicrole. Since the reform and open policy, the rapid development of China's tourismindustry, and gradually become a new point of economic growth. Shanxi Province isrich in tourism resources, but not strong. Compared with developed areas, in tourismachievements, enterprise profitability, market size, etc. there is still a wide gap.Tourism competitiveness is very low. For these reasons, the research competitivenessof the tourism industry in Shanxi and for a reasonable evaluation, to enrich theory andmake corresponding strategy has great significance.This subject is based on the theory of industrial economics, regional economicsand tourism economics, and other related disciplines, and used the comparativeanalysis, empirical analysis and quantitative analysis method to evaluate Shanxitourism industry competitiveness. The subject includes six parts. In these parts, thethird and fourth parts are the key points and innovation points:The first and the second part are the introduction and the related theories. Thesetwo parts have introduced the purpose and significance of the research, andsummarized the current research of regional tourism industry competitive in domesticand abroad. The regional tourism industry competitiveness and related theories, andcompetitive advantage and comparative advantage theory are introduced andanalyzed.The third part is the regional tourism competitiveness model and evaluationindex system. This part has analyzed the typical regional tourism industrycompetitiveness evaluation model, and analyzed the influence of regional tourismindustry's competitiveness factors with our country's national conditions of tourismdevelopment, and constructed the model of the regional tourism competitiveness. Thesubject has considered that the regional tourism industry competitiveness by four affecting factors. These are the tourism economic performance, the fundamentaltourism competitiveness, the tourism enterprise competitiveness and the tourismenvironment supporting. The regional tourism industry competitiveness evaluationindex system has constructed. This system includes 4-level indicators, 11 secondarylevel indicators and 52 third level indicators.The fourth part is the empirical analysis. This subject has used the data of2005-2010, and analyzed the tourism industrial competitiveness of Shanxi and thefive surrounding provinces with the improved entropy method. The five surroundingprovinces of Shanxi include Hebei Province, Inner Mongolia Autonomous Region,Shandong Province, Henan Province and Shaanxi Province. Finally, according to theevaluation results analyzed the factors restricting the development of Shanxi tourism.The fifth and the sixth parts put forward countermeasures and conclusion for theempirical results. According to the results of the empirical analysis, combined withthe present situation, proposed the development strategy to enhance thecompetitiveness of the tourism industry in Shanxi Province, and summarized theresearch on this subject at last.