| Chinese Narsissus is in the family of Amaryllidaceae, which belongs to vivacious bulb kind herb. Narsissus is one of the flowers of top ten traditional names and the flower of Fujian Province and Zhangzhou city. The beautiful flower has another name of"fairy on the wave"with a long history of 550 years in Zhangzhou. Because of the perfect environment for growth, excellent breads as well as the cultivating technology gained by years of practices,"Zhangzhou Narsissus", as a trademark with rich cultural background, is famous around China and the world. The advantages and great market values of Zhangzhou Narcissus is becoming obvious and Zhangzhou Narcissus industry has great development potential.With our country entering WTO, the flower market is gradually opening.Zhangzhou Narcissus is suffering from shock because of competing with some domestic and foreign flowers. Now the technological advantage of Zhangzhou narcissus is not obvious, sales of it are limited and the percentage in market is decreasing. It is the main problem for the local government and flower growers that how to keep the traditional brand, develop a characteristic brand, and innovate the planting technology in order to make the Zhangzhou narcissus industry bigger and more powerful and capable of competing in international market.This research studies the key technology in the Zhangzhou Narcissus industry and analyses directions of developing the technology in multiple aspects by means of consulting the newest information in the industry, investigating the plantations, analyzing questionnaires and the SWOT analysis. By means of SWOT analysis of the Zhangzhou Narcissus industry, ours analyze the advantages, problems, opportunities and challenges of the industry's development in detail. So ours reach some tactics and advice for promoting the industry's sustainable development. Some noticeable factors about investing and developing the industry are also provided.The key technology of Zhangzhou Narcissus is in these aspects: selection and cultivation of new breeds, new technology of cultivating for enhancing the output and quality of the flowers, technology of modulating the florescence for using the flower all-year, mechanized producing to reduce the costs, producing excellent productions and establishing a broader sale. These measures will facilitate the industry's development.Some main and basic points to advance the Zhangzhou Narcissus industry are in these following aspects. ours should advance the technology of selecting better breeds, such as crossbreeding, transgene to alter flowers'colors and no-virus cultivation, the high-output cultivating technology including cultivating in soil, sand or water, new technology of storage and transporting in series of cold, the technology of ball-flowers'packing without of soil, the technology of controlling the height, the technology of controlling the florescence, the technology of mechanized operating and the technology of making exquisite production.Ours get some results from SWOT analysis. First, main advantages of developing the Zhangzhou Narcissus industry are the location and resource of Zhangzhou and the opportunities in corporation with Taiwan. Second, basic problems in the developing are low-degree in systematization, lack of modern technology, lack of variation in breeds, the growers'insufficient knowledge of it and no leading enterprise. Third, Zhangzhou Narcissus industry has lots of opportunities to develop; First of all, the accelerated process of uniform of the world's economy after joining WTO will promote the development of the Zhangzhou Narcissus industry; Next, the government's policies of supporting agriculture increase farmers'income and abate their burden; Finally, requirement of our country and the hold of exposition of flowers every year will promote it. Forth, challenges in developing the industry lie in two aspects, one is that the speed of enhancing key technology is slow, and another is the stricter restriction in international trade.To build the technology system of modern agriculture industry is a new way to enhance the competence and efficiency of technology innovation in agriculture. So the industry of Zhangzhou Narcissus has to adopt this. In the technology system of Narcissus, narcissus is the unit and the industry is the main purpose, so that ours can analyze technological demands of all chains, solve problems in every step, and promote the quality, profit and ability of competence in the industry. To develop the industry of narcissus, ours need:(1) policies of supporting and encouraging technique innovation, (2) introducing technique and facilities abroad and improving hardware to promote technology system and solve problems, (3) making use the advantage of corporation with Taiwan and strengthening leading enterprises'effect of induction, (4) accelerating cultivation of new breeds and improving flowers'knowledge in sciences and technology. |