Based On Marketing Experience's Rural Tourism Marketing Mix Marketing Strategy

Right now there are some problems that need urgent solution in the practice of rural tourism development in China. The main outstanding issues are in the following areas:(1)The lack of entertainment facilities and activities available for visitors to take part in.(2) lack of knowledge of new marketing methods such as experience marketing and marketing methods are backward.(3) The time of tourists stranded in the scenic area is short. The article based on the research summarizes of the village traveling and the marketing experience,it first analysis the status and problems of rural tourism, then analysis the problem's course.The article analysis the rural tourism consumption demand from rural tourism market subject analysis, rural tourism market analysis and rural tourism demand types .The article put forward a complete marketing mix strategy of rural tourism, which based on experience marketing across the consumption. Combined with rural tourism practice, this article uses case study method and a typical case for the material through specific research, analysis anatomy and find a solution to the problem of rural tourism marketing program,with reference to solve related problems .On the basis of quality active analysis, combination of field survey and active contact with the Wuzhen Tourism Co.Ltd. In order to find data support and make the greatest possible to collect enough first-hand information..