Research On The Value Of Experience About Rural Tourism Marketing

With the modernization and urbanization of our country, rapid economic development, changes in consumption structure, the improving of people's living standards, rural tourism is as a kind of newly emerging forms of tourism, has gradually become an important engine of economic growth. Tourism is not only a physical and psychological entertainment, activities to cultivate character and, more importantly, tourism is the inherent nature of people's needs as well as developed in recent years, rural tourism in the creation of employment opportunities, alleviate the social pressure to maintain social stability has played a important role.The rapid development of rural tourism to economic development around the enormous economic benefits, but by the traditional concept of development because of the impact of tourism resources in rural development and utilization of the process, it ignores the value of rural tourism resources of the meaning of existence, in addition to the absence of a reasonable pattern of development and marketing strategy, resulting in long-term rural tourism development in the blind state of disorder, reducing the capacity of sustainable use of resources. Against this background, the experience of the value of rural tourism marketing strategy is studied. the major content isas follows:1. The use of consumer behavior, tourism-related study of the theory of tourism consumption motives, on the basis of summing up the characteristics of tourism consumption, combined with customer value theory and the pursuit of the value of the tourism benefits the consumer, and consumer behavior based on the new theory of inspiration to guide tourism consumption .2. The use of theory and experience of rural tourism theory of value, as defined in the countryside to experience the meaning of tourism, pointing out that tourism and the rural countryside to experience the different sightseeing. Village tourism for the development of our country the size, spatial layout and distribution of forms, combined with the basic characteristics of rural tourism, pointing out that tourism development in the countryside of the existence problem for analysis.3. Value of the tourist experience, and experience the value of rural tourism has categorized the different motives based on tourist spending on the rural tourism market positioning. Analysis of our country countryside constraining factor in the development of tourism, rural tourism resources mining culture, the use of experiential marketing theory, experience-based model of the value of rural tourism and rural tourism experience the value of the basic strategy of marketing.