Xinjiang Tourism Source Market's Structure Characteriatics And The Development Strategy

With the development of the world's tourism,the affection of the tourism to the economy development is becoming more and more important.In order to improve the development of tourism,many researchers in every field and every department are devoting themselves into the research of tourism.Now,the research of tourism is referring to the material aspects,so tourism market as one of the most important aspect of tourism is paid more attention by the researchers.Since1990,XinJiang tourism developed very quickly, it has becam the open window of XinJiang, the bridge that people all over the word to know and understand XinJiang ,the main source of non-commercial foreign exchange income. This paper based on the results of seniors` study,and the questionnaire investigation and in the statistical data foundation,using the Execl,Spss13.0 software made a general analysis of XinJiang inland and inbound tourism.Finanly it offered a development proposal,look forward to provide useful reference for the government to make tourism rules and the enterprise making decision.This paper are devided into four parts:First part:introduction.The text give an acount of background,signisicance of the research.Represent the research content,the reseach technique and the data sources, In the end,the paper elaborate the advantage and the inferior position of the development of XinJiang tourism.Secend part:Based on the questionnaire investigation,combined with the official statistical data,made a statistical analysis of XinJiang inland tourists` demography characteriatic,behavior psychology and the sensation aoppraisal.Study proves that XinJiang's domestic tourist is the main part of the XinJiang tourism market. In the sexual structure of domestic tourists,the male is larger than the female, tourists in different ages is well-distributed,most tourist is in the medium and hagher education and income levels, occupation type is varied,leisure tourism takes a large proportion.In the investigation of the tourists'perceptual evaluation, tourism foodservice industry and tourism facilities has a low evaluation,travel agency's credit needs to be improved.Third part: Based on the official statistical data, analysed the characteriatic of temporal and spatial variation of XinJiang inbound tourism market. The study shows that the development of Xinjiang's inbound tourism market is unstable, it can be devided into four periods,Hongkong,Macao,Taiwan market changes violently, XinJiang inbound tourism market can be classified into four types:Japan, Cis countries, Hongkong,Macao and Taiwan,the Others.The inbound tourism market's spatial structure is unreasonable and cver-reliance on Cis tourists, Europe and America tourism market is underexploitation, Japan and Hongkong,Macao,Taiwan market continues to decline, the inbound tourism destination is too focused.Forth part:On the grounds of the above study, the paper proposed some proposals for the development of XinJiang tourism source market in an all-round way: Innovative publicity promotions, to enhance tourism infrastructure and tourism soft environment, rich the tourism products.The development strategies aimed at XinJiang inward tourism market: Strengthening regional cooperation, pay more attention to the different market segments such as women, youth,etc , improve the service quality of the distributed customs. In terms of the inbound tourism source market, proposed some countermeasures for Xinjiang's border trade tourism market, the foreign tourist market and the Hong Kong, Macao and Taiwan market.