A Study On Development Strategy Of International Tourism Island Of Hainan

Tourism as a sunrise industry in today's world, is to meet the human spirit, culture and enjoyment of life as the goal of the new integrated industry, today's economic and social composition of an important industry, but also economic and social development of a new economic growth point and the people's quality of life important sign of improvement. December 31, 2009, the State Council promulgated the "advice to speed up the development of tourism", clearly stated, "give full play to the tourism industry to maintain growth, expanding domestic demand, adjusting the structure of the active role of ""Cultivate tourism as a strategic pillar industry of national economy and the people more satisfied with the modern service industry." Marked the tourism industry has been officially incorporated into national development strategies, has become a response to the current international financial crisis, an important step.In order to further exploit the comparative advantages, amplified the effects of the tourism industry to achieve Hainan green, open, coordinated and sustainable development, in recent years, Hainan Island, proposed the building of international tourism development strategy and has received national attention and strong support, at the end of 2009 officially rose to national development strategies. The building of international tourism in Hainan Island, when the curtain was about to begin, how to understand, evaluate this strategy, how to improve, to achieve this strategy, then the explicit urgent.This comprehensive use of industrial economics, systems science, strategic studies, regional planning studies the basic theory, theoretical research and empirical studies using a combination of quantitative analysis and qualitative analysis combined analysis of comparative analysis and analogy method of combining research. Application of the general principles of strategic studies, in accordance with "theory - characteristics of the status quo - PEST Analysis - SWOT Analysis - objective analysis, propose strategies for composition, measures to protect the" study ideas, international tourism development in Hainan Island, the real strategic issues discussed on the regional tourism industry development strategy research of the theory of a preliminary study.The main point of this paper include: Tourism is the economic and social composition of today's major industry is the current economic and social development of the new economic growth points; Accelerate the development of China's tourism industry is in the rising phase; the increasingly fierce competition in domestic and international tourism; Hainan Island, the building of international tourism is facing both opportunities and challenges, difficulties and hopes, the situation; Hainan Island in the implementation of international tourism development strategy should give play to resources, policy, institutional protection role, we must actively seek state support, unify the province's understanding, and strengthen the responsibility to implement, increase tourism promotion, we may realize the strengths and weaknesses, opportunities and challenges the mutual transformation, thereby enhancing the overall competitiveness of tourism in Hainan, ultimately advantage into a winning situation, to build Hainan into a world-class tourist destination, the National People's resort.