Research On Tourism Industry Development Strategy Of Bozhou (Qiaocheng) Based On The Perspective Of Global Tourism

With the rapid development of politics,economy,society,science and technology in our country,the principal contradictions in our society have been transformed into the contradiction between the growing needs of the people for a better life and the uneven and inadequate development.The current situation of tourism in China has quietly changed,from the original shortage to the initial type,and tourism has become the basic content of urban and rural residents' life,and has become a rigid demand.The public also has higher and higher demands on the quality and process experience of tourism.The traditional tourist attractions and tourism models as well as tourism peripheral products have been difficult to meet the people's pursuit pursuit of high-quality tourism;With China gradually entering the "post-industrial era",the economic development has also entered the "new normal".The downward pressure of the economy is enormous,and the environmental protection efforts continue to strengthen.In order to solve the contradiction between development and environmental protection,to protect the environment and maintain a steady economic growth,the state has put forward the development model of "global tourism".Against this background,Bozhou needs to break through the traditional thinking mode and make a systematic study on the development of tourism in the whole region in order to realize the leap-forward development of tourism in Bozhou,which is beneficial to the economic and social health of Bozhou.Sustainable development has important strategic significance and is also the realistic requirement of Bozhou's development of modern tourism.This article takes Bozhou(Qiaocheng)as the concrete object,uses the strategic management and the plan correlation theory,carries on the analysis to the Bozhou(Qiaocheng)tourism development present resources,the environment,uses the SWOT analysis method,unifies the entire region traveling development request,A strategic plan for the development of tourism industry in Bozhou(Qiaocheng)from the perspective of global tourism is formulated,which provides a new way of thinking for the development of tourism in Bozhou(Qiaocheng).This paper first expounds the background and significance of the research on the development of global tourism in Bozhou,explains the concepts and relevant theories of global tourism,tourism industry and development strategy,and analyzes the research trends at home and abroad.The basic frame and research method of the paper are constructed,and then the present situation of tourism industry development in Bozhou is analyzed,and the advantages,disadvantages,opportunities and threats are analyzed,and the SWOT model is established.Then it is clear that the development strategy,the development goal,and the tourism industry under the global tourism development path planning and detailed elaboration,and formulated the implementation of the protection measures;finally,the full text of the summary,The achievements and shortcomings of this paper are briefly described in order to be improved and perfected in the future research.