| In the 21st century, the arrival of the knowledge-based economy to the local government's attract investments in China has brought unprecedented opportunities as well as a considerable challenge. Today, the local government's attract investments is no longer merely rely on preferential policies and mainly depend on the progress of science and technology, modern management, as well as innovative marketing model.This article is based on research ideas "Review of research - theoretical framework - Applied Research - measures" to start the basic idea, first raised the issue of the significance of research and analysis, and then on the Government to attract foreign investment Marketing the region as well as the theory of reviewing, on the basis of research on the ideas, methods.In this paper, Attract investments for the city of Loudi understanding, a summary of the municipal government's attract investments Loudi achievements as well as the attract investments status of the development process, drawing on marketing theory, analysis of the regional perspective of marketing investment in the city of Loudi emerging issues, such as the city's image a vague position has not yet formed the concept of marketing, services marketing concepts are not in place, the lack of a complete marketing plan, lack of investment marketing organization and control mechanisms. Finally, pointed out that the attract investments Loudi problems based on optimization of a regional marketing investment strategies Loudi, specific measures are: to establish the concept of marketing investment, and strengthen the image of the region, and strengthening the marketing investment environment, establishing a reasonable regional marketing programs, and strengthen marketing of investment services, innovative investment marketing organization and control systems, through which the proposed measures targeted to promote attract investments Loudi new development, thus greater success. |
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