Regional Marketing Perspective Of Tacheng Attracting Investment Research

After applying reform and open-policy, Tacheng area adopted The eastern coastal region of Chinaand foreign country advanced experiences, making full use of advantages in market, natural resource andhuman resource, by availing foreign-investment, achieve won set for regional economy and domesticeconomy and foreign economy, elevate improve gross economy strength and enhance the rapid progress ofTacheng export-oriented economy.Along China’s entering into WTO, China put into effect strategies of TheGrand Western Development Project，bring Tacheng Area new opportunity and face the challenge, how toseize the opportunity, expand advantages, meet challenge, rapid development of of Tacheng Area economy,become the most important problem.With the development of market economy, the demand of investors toinvest in the exchange is not limited land resources and preferential policies, cheap labor, and expanded toother economic resources, investment activities exist in the economic zone with its economic resourceswith investment by the investment behavior of the combination or exchange process. The investmentenvironment is good or bad, the size and the level of investment returns affect the investment risk, improveand optimize the investment environment is the key to good investment.This article is based on research ideas "Review of research-theoretical framework-Applied Research-measures" to start the basic idea, first raised the issue of the significance of research and analysis, andthen on the Government to attract foreign investment Marketing the region as well as the theory ofreviewing, on the basis of research on the ideas, methods.In this paper, know Tacheng city government to attract foreign investment based on summarized thestatus of the Tacheng municipal government investment the achievements as well as investmentdevelopment process, drawing on the areas of marketing theory, analysis Tacheng urban investment inregional marketing perspective emerging issues, such as the city’s image a vague position has not yetformed the concept of marketing, services marketing concepts are not in place, the lack of a completemarketing plan, lack of investment marketing organization and control mechanisms. Finally, pointed outthat the attract investments Tacheng problems based on optimization of a regional marketing investmentstrategies Tacheng, specific measures are: to establish the concept of marketing investment, and strengthenthe image of the region, and strengthening the marketing investment environment, establishing areasonableregional marketing programs, and strengthen marketing of investment services, innovative investmentmarketing organization and control systems, through which the proposed measures targeted to promoteattract investments Tacheng new development, thus greater success.