Study On The Strategic Management Of Small And Medium Sized Real Estate Enterprises In Loudi City

In recent years, the economic development of Loudi city affected by the national macro-control and market environment factors, economic decline significantly. In the background of the construction of the new urbanization and the construction of small towns is accelerating, Loudi City real estate industry is also affected by private lending crisis and other factors, not only did not Usher in a new development opportunity the history, but suffered the cold winter. In the new normal, the real estate enterprises before the government relationship oriented, increase land value for the extensive profit point of the development road is at an end, the real estate industry into the depth adjustment phase, a large backlog of many real estate developers Xianfang, capital turnover pressure increases continuously. Many small strength of real estate enterprises have been closed down. In this background, this paper wants to through the macro-control facing the new normal real estate industry problems to the society To raise funds, the market decision-making are discussed, involving the use of strategic management PEST analysis, Potter five forces model analysis, SWOT analysis, strategic management from the external macro environment of small and medium-sized real estate enterprises (including political, economic, social and cultural and technical environment and industry environment) (potential entrants buyers, capacity, competitors, substitutes and suppliers) perspective, the development of small and medium-sized real estate enterprises in the industry to make a definite judgment. Based on the above judgment, the application of SWOT analysis of the internal management of the development of Loudi small and medium-sized real estate enterprises to analyze the reference specific practices of well-known real estate companies, put forward select the development strategy of Loudi small and medium-sized real estate enterprises, namely in the entire city of Loudi real estate industry adjustment stage, development strategy of small and medium-sized real estate enterprises in Loudi City Should be slightly difference strategy as the core strategy, and focus strategy.