Research On Differential Strategy Of Hybrid Rice Seed Business In Longping High-tech

With the sustained economic development of State, people's living standards have markedly improved, the structure of the food has great changed. The demand for rice as a staple food has dropped significantly. At the same time, as industrialization and urbanization process accelerated, especially with the fast development of realty market all over the country, and the state puts forward the agriculture and forestry policy in large scale of "returning the land to forest, returning the land to sea and returning the land to lake", which makes the cultivated area of rice dwindled continuously. The total need at hybrid rice market dwindles steadily, and market competition has become fierce. China's hybrid rice seed industry prevailing low market concentration, market non-standard varieties, and the same pathway of sales, Longping High-Tech face serious challenges, to develop a new competitive strategy is a very urgent and critical work.This article firstly analyses the macroeconomic environment with application of the PEST, come to the conclusion: current major macroeconomic environment are very good. Then , it use the five Forces mode and value chain analysis tool analyze hybrid rice seed industry, come to the conclusion :this is an increasingly competitive industry with development stability. As a listed company, this paper carry out a quantitative analysis from a nuanced perspective on the corporate governance structure, ownership structure, financial situation, human resources, and find out Longping High-Tech's capacity of control resources.Secondly, this paper has a SWOT Analysis of Long ping High-Tech on the current strengths, weaknesses and external opportunities and threats, and demonstrates The necessity and feasibility of differentiated strategic. Based on the analysis of SWOT on Longping High-Tech ,the paper mapped out its differentiated strategic: species differences, brand differentiation, channels differentiated and service differentiated. function strategy. In order to carry out the strategy well, the paper rules out the countermeasures of strategy implement and strategy control.In the end, This article came to the conclusion of the study that: As a domestic hybrid rice seed industry market leader, Longping High-Tech is facing a great challenge in the face of a competitive, shrinking trend in mature markets. However, with promote of state policies and their own resources and capabilities, Longping High-Tech can be through the development and implementation of species differentiation, brand differentiation, the difference of channels, service differentiation competitive strategys, effectively raising the competitiveness and credibility, improve customer satisfaction, to further expand market share, making the domestic hybrid rice seed market monopoly, thereby winning the right to speak the whole industry and the pricing power to maintain a higher market earnings.