A Study On Company Strategic Planning Of Everbright Company

Everbright Technologies Co., Ltd. (hereinafter referred to as Everbright), newly set up, a small scale electronic cigarette manufacturer with R&D and selling. Everbright built up its Strategy Planning for the following five years, which Everbright should keep sharp completiveness and can get high reputation with advanced technology and excellent modern enterprise system. But the planning will be a big challenge, for current market is completive sharply. The big challenge means Everbright must build a suitable and effective planning for company strategy, which author must research and analysize abroad/demostic market, advantages/ disadvantages of Everbright.All changes must suit its development strategy and organization institution. The main topic of this thesis is about company strategy. The aim is to find out a suitable development mode, especially for Everbright and to work out a feasible reference to improve market competition and the innovation ability of Everbright by the analysis in the thesis.The means of research and analysis used in the thesis: data analysis, comparison analysis, historical survey method. Knowledge of postgraduate learning and based on theories with facts combined is to achieve objective research and analysis result to work out suitable strategy planning for development of the following five years.Based on modern enterprise strategy planning theory and referenced to relevant theory, achievement and practice experience of building strategy in the domestic and abroad enterprises, this thesis analyses and summarizes the function of organization to enterprise development, company organization with its successful conditions and other relevant aspects. Furthermore, it analyses advantages and disadvantages of the existing company strategy and organization mode of Everbright, makes a comparison with other companies and puts forward with the option proposal regarding company strategy and organization mode of Everbright. Finally, the thesis presents the future five years development of the company strategy and organization scheme which is detailed into execution plan-such that the ways to perform relevant organization change as well as the means to overcome specific difficulties during the changing process.To conclude, Everbright should adopt technology innovation as company final strategy that is a main company development strategy and supplemented by the cooperative technology development strategy, and introduce the decentralization of power mode as its organization management system. But based on the actual situation of Everbright, in the coming fiver years, the company should enhance the advantage of marketing and management ablitity.