Analysis Report On China Steel Market And STC Strategy Towards Global Financial Crisis

The global financial crisis had negative influence on the economies of various countries, China's iron and steel industry also received the unprecedented impacts. This paper analyzes the china's iron and steel industry and STC, aims to using the law of the development and economy to help make a industry policy of iron and steel industry, as well as guide enterprises to make good operation plan.This paper starts with industry analysis, looking back to the development progress of china's iron and steel industry, then points precisely the major urgently-solved problems of china's steel industry. The paper is based on the development of STC; it analyzes deeply the impacts and chance of china's iron and steel industry caused by financial crisis, as well as the present situation of STC, then it stipulates corresponding measures in the financial crisis by discussing the new business model of STC.In the research methodology, the paper applies the logic syllogism and the empirical analyzing method. It studies the positive and negative impacts of iron and steel industry caused by the global financial crisis, and analyze compatibility of resource, ability and environment of STC, as well as STC's opportunity, challenge, superiority and the inferiority by using SWOT model, then it makes a clear strategic goal of STC. Not only that, aiming at the strategy goal, this paper designs a development strategy of STC, and puts forward some suggestions and measures about how to manage and implement the strategy. In particular, it proposes to a compounded marketing model to match the strategy better.