Research On Development Strategy Of A Iron And Steel Group

At present, has a weak trend along with the recovery of the global economy, China’s economic growth has entered a new normal, overcapacity exacerbated by steel, crude steel apparent consumption inflection point, mills operating pressure increasing. In this complex environment, the key is whether the scientific and reasonable strategic plan can be formulated for the iron and steel enterprise in our country.Based on the above background, this paper a iron and Steel Group Company as the research object, the use of strategic management, human resource management, organization behavior science and economics and the theory, using PEST model, SWOT analysis tool, was used to analyze the internal and external environment of a iron and Steel Group, suggest that there are major opportunities:"along the way" strategy, the Yangtze River economic belt construction, national development of the western region, the rise of the middle strategy and the construction of new towns; am cars in a joint venture company formed and mital related technical support and transfer. The main threats are:the national economic growth rate, the new environmental protection law, the deterioration of the financing environment, Baosteel Zhanjiang port project and Fangchenggang iron and steel iron and steel project of the forthcoming. The main advantages are:technological modernization, equipment large-scale; brand advantage of long material; product structure. The main disadvantages are:the serious enterprise disease, the geographical position, the variety of steel R & D ability, the weak resources, the enterprise culture, the human resources management. Finally, a iron and Steel Group put forward a series of proposals for development strategy and strategic control suggestion, hope of a iron and Steel Group, and other state-owned iron and steel enterprises to obtain production and development is of great significance.