Real Estate Enterprise Differentiation Competition

Real estate profession, although is an emerging profession, it develops extremely rapidly. The real estate investment and the housing supply have the large scale growth. China real estate market presents more and more obvious homogenization tendency. Facing the challenge, the variation will be the magic weapon to defeat the match. In the real estate market, differentiation has big strength, the influential property development enterprise's idea and the motion, and becomes the current numerous developer to develop the market to enhance the enterprise competitive power, advertisement is one of the most important methods, more and more property developers start to use advertisement to increase profit.This article first has analyzed China real estate market, although the national real estate enterprise is numerous, real estate enterprise which places the first ten are very small in the national market share, but in a region, the real estate enterprises who's places is before the anerage level have formed their own brand ,have formed a certain extent monopoly. The traditional static state game pay-off matrix has been unable to explain the present situation ,Chinese real estate manufacturers who make the advertisement cause market share and the profit increase, this article construct Industrial organization theory's classical model Counort model, contrast homogenization model with using the advertisement to realize variation model, obtains advertisement can be able to promote the profit of enterprise, explained why the Chinese real estate manufacturers make advertisement.This article establishes the differential gambling model, extracts the split-ring balanced solution, thought that between the advertisement most superior inputs and the market share promote the relations mutually, and gives under the different market share the closed loop advertisement most to have the inputs balanced solution. Finally has carried on the analysis to Wan Ke company.