Studies On Liaoyuan City Agricultural Marketing Channel Optimization

In recent years, Liaoyuan City, although the agricultural economy has been considerable improvement, but with the increasingly intensified competition in agricultural products, the traditional mode of agricultural production and marketing, has been unable to comprehensive, multi-level expansion of comprehensive agricultural competition in farm market share of agricultural production and circulation of agricultural products have become increasingly conspicuous, and therefore to optimize the existing agricultural marketing channels are particularly important.This paper describes the research background, and domestic and international marketing channel for agricultural research status, and the theory of agricultural marketing channels are defined, in the marketing of agricultural products to analyze the meaning based on the theory of marketing channels for agricultural products, marketing channels, the composition of the channel effectiveness and impact of a full analysis of the factors that the theory of Chinese agricultural marketing channel research is still quite backward. Furthermore, this article on domestic and international agricultural marketing channel system comparison analysis shows that the agricultural marketing channel system Liaoyuan city problems, such as: production of varieties of small agricultural areas, agricultural production is mainly scattered by small-scale farmers were, low level of production scale, low levels of production technology, agricultural products, the ability to participate in market competition, poor, poor farmers marketing concept, control not working on market information, supply and distribution of products together weak, blindly follow the trend of the phenomenon of lack of competition led to the main channel upstream power, and the market can not form such an effective marketing docking. On this basis, the author attempts to find help Liaoyuan City marketing channel for agricultural optimization theory and models. The main focus on cultivating agricultural products marketing, encourage the development of various types of agricultural cooperatives, promote agricultural production technology, standardization, scale and realize the production and marketing integration, so that agricultural marketing channels Liaoyuan City, smooth cargo flow, support healthy andsustainable development of modern agriculture, construction new socialist countryside.