Study On Marketing Channel Optimization Of Agricultural Products In Yong-zhou City

The change of agricultural products marketing channel and the improvement of modern agricultural marketization of the intimate relationship, with the establishment of the new market economy, the traditional agricultural products marketing channel can not meet the development of it. Relative to other products marketing, marketing of agricultural products marketing requirements higher and more strict. In terms of the entire region's economic development, which was remarkable contribution to the agricultural development, but we also should be noticed in the development of some deficiencies, of which agriculture development into a new stage play a role. Such as the unbalanced situation of agricultural development, agricultural marketing channels need to be improved, the lack of marketing channel terminal modes diversity and so on. For this kind of situation, the author has carried on the thorough research, hope to help in which agricultural products marketing channel development, extension study theory, to further optimization of which agricultural products marketing channel, to further strengthen its practical effect. In this paper, the research methods in addition to including literature research and data statistics, the author also adopts the method of field investigation, etc.Research in this paper, on the one hand, by way of normative research of agricultural products marketing channel of shelter-forest subject, on which specific analysis on the current situation of agricultural products marketing channel, and find out some problems of reality, combined with its own situation, the agricultural products abroad have achieved satisfactory results of the sample for reference, further optimization of which agricultural products marketing channel; On-the-spot investigation and research, on the other hand, the agricultural product marketing channel of the terminal, optimize the consumer personality characteristics analysis, purchase of agricultural products field place to influence the customer choice retail terminal of the elements of agricultural products. From the point of the research of this paper, the optimization, which measures of marketing channel of agricultural products, should first clear the channels of the main body, and then based on subject characteristics, formulate corresponding strategies. One is starting point is to research the channel upstream main body's ability to compete, but also including channel main body of organization concrete implementation way is:the implementation of the strategy of agricultural industrialization, step by step to realize the integration of management way; Also, to further improve the agricultural cooperatives, increase the enthusiasm of the broad masses of farmers into the club, make agricultural producers have the right to distribution of agricultural products. it is to have to be perfect for the wholesale market for agricultural products, the rationality of the first to ensure the development plan, secondly to expand distribution channels for agricultural products, upgrading agricultural products wholesale market, the third is to further strengthen the terminal for agricultural products marketing channel construction, this involves both supermarkets and farmers' markets, the last time to ensure that the marketing channel, the optimization of the network marketing to further.