Marketing Research Of Kashgar Tourism Based On The Tourist Satisfactory Index

In recent years , Kashgar prefectural administrative office of tourism development should be clearly stated as an emerging economic pillar industries of Kashgar. Achieve this goal is a systematic project, and tourism marketing is one of the crucial link. Tourism marketing efforts to improve the quality of the tourism industry to improve the market competitiveness of Kashgar, Kashgar, the rapid development of the tourism industry an important tool.In the course of the study based on tourism marketing, through field research, literature review, interviews obtained data on the tourism market in Kashgar, and describe the statistical methods used to deal with them. Kashgar Kashgar tourism marketing strategy is based on the analysis of tourist satisfaction. The main conclusions are: visitor satisfaction and visitor loyalty positively correlated, improve tourist satisfaction can bring tourists to improve loyalty, and increase visitor loyalty on the second return visit, tourism to branding and others have actively effect. Improve visitor satisfaction is the primary means to improve tourism to the human environment, to enhance the services and public facilities, scenic matching, to speed up the feedback interaction with visitors and the establishment of a sound speed of tourists archives. Hoped that the study of tourism marketing, Kashgar can provide valuable reference work.This paper mainly SPSS15.0 data processing software, the data collected for research, using factor analysis, Logistic regression testing, and methods to cope and, ultimately, to model.