Red Tourist Destination Tourist Satisfaction Measurement Research

Red tourism, as special kind of tourism product, is of multiple functions, such as politcs, culture, economy, etc. In recent years, It has developed rapidly and has drawed attentions wildly. The key to success of red tourism exploitation is tourist's satisfaction with the destination. At present, research and practice concerning red tourism are at elemently phrase, still is resource oriented and aiming at tourism scale. There is a lack of research on tourist's satisfaction with red destination.Based upon a systematic review of the latest achievements in the research on customer satisfaction and tourist's satisfaction with red destination, as well as investigation on res tourism, the thesis draw up a tourist satisfaction measurement index system for red destination. Next, we used the questionnaire to find out tourist' opinion on the importance of each indicator, applied factor analysis to amend the former system. The new sevene sub-themes of fators of red destination included: red attractions, proctetion of red resources, tourism service, reception, accessibility, infrastructure, tourism environment. Then, by combined the importance of indicator and the result of fator analysis, we fingured out the weight of each indicator. Sequentially, the system is used to measure tourist satisfaction in Jinggang mountain for a case study. The statistic analysis indicate that activities for experiencing revolutionary spirit, explication, service in scenic area, route, reference, credit of souvenire store are need to be improved urgently.Finally, the reseach attempts to offer some effective measures to heighten tourist satisfaction with red destination, our discussion are manly in three aspect: building up favorable tourism image, exploiting red resource profoundly,improving quality of service.