The Study Of The Approach Of Mobile Network Quality Promotion Of Hunan Telecom Co., Ltd.

The rapid development of China's mobile communications market, through reform and reorganization, telecommunications monopoly has been broken, but the high-end mobile market in Hunan customers heavily concentrated in Hunan Mobile, Hunan Telecom's mobile market share is very small, faced with unprecedented challenges, the main competitor is Hunan Mobile and Hunan Unicom. Hunan Telecom Company by more than a year of hard work, and mobile network construction to narrow the gap, but the competitors through various means to squeeze the living space of Hunan Telecom, They prevent hang Hunan Telecom, Hunan Mobile will use Saving phone charges to send gift, Hunan Unicom will use the development of a large number of low rates of low-end users, Hunan Telecom's marketing and network quality from high-and low-end squeeze in the target prospect is not optimistic.This paper summarizes the sub-camp of Posts and Telecommunications has been the development of mobile communications market, and the development of 3G operations over the past year the situation is analyzed. By analyzing the macroeconomic and regulatory policies, Hunan Telecom in mobile network quality of service issues and competitive trends in mobile services, combined with surveys of customer needs and market demands, thus that Hunan Telecom mobile network services opportunities and challenges faced.Service quality based on customer demand for increasingly fierce competition in all business mobile market, Hunan Telecom for taking what strategies continue to enhance the network quality of service in order to continuously reduce and Hunan Mobile 2G network gap, keep 3G network edge, right full-service management of Hunan Telecom is very important. Through analysis of the whole business, especially mobile communications market situation of Hunan, extending from the network coverage, 3G broadband data speed, customer complaints pretreatment, a reasonable balance between design flows and tariff structure optimization, operation and maintenance aspects of specific strategies for improving network quality for Hunan to expand market share, enhance brand of"e surfing"of the mobile business, such as comparative advantage to play the whole business very great significance in practice.