Research On Developing Strategy Of Tianjin Alstom Hydro Co., Ltd.

Hydropower is clean and renewable energy. It is very esay to control and use. The most of developed country give priority to the development of hydropower energy. It is more importment in China.So, the manufacturing of hydropower has developed rapidly. Especially,after 2000, the industry of hydropower is facing more opportunities and challenges.Because domestic enterprises is stronger gradually,and international hydropower group come in Chinese market constantly, these increase the competition of hydropower market. In the new situation, this paper will focus on the developing strategy of Tianjin Alstom company in order to help the corporation to improve self-capability and market-position.According real situation, the paper make a systematical research on Tianjin Alstom Company'developing strategy based on the enterprises strategic management theories ,especially strategic management theories and analytical approaches of project-driven enterprises. The essay deep analysis the company's internal and external environment by using PEST method and Porter's competition construction model. The paper summary company's internal and external environment key factors, and analysis these factors by EFE and IFE matrix method, master the opportunity, threat, advantage and inferior of company. Then, the essay list several optional strategies, and choose the better from these strategies. On this basis, make sure the developing strategy of Tianjin Alstom. At last the essay give some suggestions of how to put the strategy into implementation.