Research On China Design Industry Public Policy-making Based On Manufacturing Demand Perspective

Design industry in China is a new industry. Although the domestic manufacturing industry developed provinces have begun to focus on the development of the design industry, and local governments have also developed a series of promotion policies, the biggest problem currently the industry facing is national policy guidance serious shortage, which is an important reason hinders the rapid development of China's design industry. In this paper, starting from manufacturing needs perspective to study the design industry which is closely related to it. Using the method of combining theoretical analysis and empirical studies, and research some issues that our government in the choice of manufacturing update paths and developing design industry policy. Facing on the practical problem that our design industry has insufficient demand, then constructing a complete policy-making process of design industry, and propose specific policy recommendations. Finally, propose some thinking about specific design policy focus distribution for the relevant government department of industrial policy to provide some reference.Firstly, research the relationship of design industry and manufacturing from the three respects: manufacturing design demand perspective, empirical study and design industry public policy impact on manufacturing. And arriving at a conclusion that design industry has a high correlation with development of manufacture. Then, deeply research the current situation of design industry, and considering it's proper to choosing design innovation for promoting industrial updating as an important way. But facing manufacturing design demand inefficient, government needs to come on design industry policy to support it as soon as possible. Next, evaluate the existing policies by central and local government, point out the practical problem in policy-making by local government. Then, analysis policy goal and government behaviors and three motives in design policy-making, then analyzes government behaviors'positive and negative effects to policy-making. Describe the role of stakeholder in policy net, and as insufficient design demand to a problem center, constructing the whole process of design industry public policy-making by government and put forward a series of proposals for design policy-making process, and propose some focus distribution for future design industry policy-making.