Research On Consumer Demand For Elderly Apartment Project

With the increase of aging population, aged tendency of population and the consequent problem become hot research scholars. In view of the current social situation, my government proposes six "aging" targets. In volume terms, China's existing social pension institutions can't meet the development needs of elderly population. From the quality point of view, they can't meet the multifarious needs of elderly population. The traditional pension agency can not fully meet the needs of elderly population, which requires the construction of a new elderly community. These places should have communication, learning, leisure, entertainment, convalescence and other complex functions. Elderly apartments are major institutions to meet this demand, which will have rapid development in the future.Research on the elderly apartments currently mainly focused on architectural design, functional structure, financing, management, competitive markets, etc. The research on the consumer demand of elderly apartments is relatively weak, which making the return of investment in elderly apartment project is difficult to be guaranteed.In this study, we introduce consumer demand theory and consumer satisfaction theory to the elderly apartment project. On the basis of summarizing the domestic and foreign research, we define the consumer demand of elderly apartment project. We analysis the affecting factors of consumer demand, and describe the consumer demand. We use consumer demand as the outcome factor of customer satisfaction to establish consumer demand model for elderly apartment. We select ten elderly apartments as our survey objects to obtain data in way of questionnaire and analyze it in statistical methods, which validate the assumptions in model. Consumer demand model shows us how dose consumer satisfaction of exiting elderly apartments affect consumer demand of elderly apartments in the future. This study both shows the investors market prospects of developing new project, and also provides a way of avoiding the disadvantages of existing project, which provide a theoretical basis for investors in investment decisions, project feasibility studies, construction scheme selection and customer satisfaction strategy implementation.