Study On Consumer Psychology And Marketing Strategy In Real Estate Marketing

In this paper, the problem is psychological analysis based on consumer spending, the real estate marketing strategies to establish a scientific, rigorous real estate marketing methods, develop effective marketing programs to maximize the value of the real estate market to tap, and improving the various kinds of benefits, real estate companies want to be able to practice in the marketing process of a certain reference.Since fifty years of the 20th century, the people marketing strategy for the real estate market more and more extensive research.Period, some direct or indirect, real estate marketing strategy research results continue to come out.However, most studies have been limited to marketing strategy marketing strategy in itself, rather than from the consumer perspective on marketing strategy, resulting in a number of real estate companies in the development of marketing strategy, all the awareness errors.Based on this, this paper based on the client to develop marketing strategy consumer psychology proposition, and strive for a successful real estate companies to develop effective marketing strategies to provide a new perspective.Psychological analysis based on consumer spending, real estate marketing strategy research, which focused on consumer spending, the real estate market psychology and develop the relationship between marketing strategy.The paper first analyzes the status of real estate marketing and marketing strategy system, then the customer and real estate marketing, consumer psychology to sort out and summarize the relevant concepts based on consumer and real estate marketing from the interactive model and real estate marketing, consumer psychology of the customer of the customer specific consumer psychology and marketing strategy to develop the real estate market interlinkages between, Put forward in the development of marketing strategies real estate companies in the product strategy, channel strategy, pricing strategies and promotional strategies in the process prone to problems, and in the process gives the consumer psychology of products based on customer strategy, channel strategy, pricing strategies and promotional strategies.Finally, based on the use of the full text of Wushan County, Chongqing City, the project "Jiang temporary world" marketing strategy formulation do empirical research, hope for the future of real estate enterprises in the process of formulating marketing strategy to provide some reference, in order to achieve a reasonable marketing strategy to meet the consumption and the development of win-win situation.