The Construction On Multi-Value System Of Tourism Industry Of The Ethnic Regions In Northwest China

China is a multi-ethnical country, ethnic tourism is a very important regional tourism phenomenon and tourism form, and it is also the industry steady to realize industrial structure optimization, economic growth and development ,social harmony, culture development in ethnic regions. For a long time, the economic growth and development of ethnic regions in northwest fall behind the national average, and also fall behind the average in the northwest, because of its constraints like Regional situation, location, objective environment and economic and social development, etc. The ethnic regions in northwest own vast territory, with a great different natural, cultural and ethnic, and rice tourism resources, so they have the unique conditions to develop tourism industry. Under the strengthen stress of the economic growth and society development, tourism naturally become the important choice to achieve the region's development target, and forming a value system of industry which only chase the economic target. On the other hand, this value system lead to the value of people, the value of society, the value of culture and the value of environment and ecology were neglected during the tourism industry development. And also take lots of negative impacts on other extension value when it chase the single economic goal of tourism. On the aspect of ecology and social culture form, the ethnic regions in northwest are weak areas, this negative impacts may weaken the value of tourism development, even contrary to the expect of economic value. Base on the above, this article construct a multi-value system of tourism industry in ethnic regions in northwest, for satisfy the request on the development of society, people, culture, ecology and environment in ethnic regions in northwest, and even for achieving the request of national harmony, national unity, national stability, national prosperity.This paper is divided seven parts to discuss.The first part is an introduction. This part mainly analysis the historical evolution of tourism, the development of China's tourism, and the study on value of tourism of the Ethnic Regions in Northwest China. then, discussing the significance of theoretical and practical. This part also make the main content , technical route and methods of this research.The second part is the review and the theoretical basis. Based on the exposition and analysis of the research on tourism value, this part got a conclusion that constructing a value system of modern tourism of the new sustain development and economic and social development have been the problem in the study of general value and tourism value. This part also describe and explain the theory and concepts on the tourism value of Northwest ethnic regions.The third part is the analysis on the necessary of re-constructing the tourism value of the Ethnic Regions in Northwest China. This part mainly rethink and critic the chasing of single economic value on the tourism value of the Ethnic Regions in Northwest China, thus, analysis the necessary of re-constructing the tourism value of the Ethnic Regions in Northwest China.The fourth part is the value formation and framework during the operation of the tourism of the Ethnic Regions in Northwest China. Based on analysis and explaining the formation of economic value, social and culture value, ecology and environment value and people value during the operation of the tourism of the Ethnic Regions in Northwest China, this part though qualitative and quantitative examination design the framework of tourism value of the Ethnic Regions in Northwest China.The fifth part is the construction of the tourism value system of the Ethnic Regions in Northwest China. Based on the different character of the primary stage, growing stage and maturity stage of tourism industry, in the AHP method, and with making a proportion on the tourism value indexes of the Ethnic Regions in Northwest China, this paper achieve construct the tourism multi-value system of the Ethnic Regions in Northwest China during the different stage.The sixth part is the vision of the multiple value target-oriented tourism development of the ethnic regions in Northwest China. This part in the case of Gannan Prefecture, based on the character of the tourism development in Gannan and the different tourism multi-value system during the different stage , measuring the realization of tourism value system in Gannan during the past five years, and propose the problems and solutions.The seventh part is the conclusion and prospect for this study. This part summarizes the main results and conclusion of this study, and proposed the research direction and significance for the lack in this study.