Study On Gannan Tibet Tourism Image Based On Web Text Analysis

In recent years, tourism both in china and globe has been rapidly developed.Many new places of interests also has appeared one by one. The competion betweenthem also becomes fierce, but the image of every place especially takes an essentialpart in this competition. The scientifical and reasonable design of the tourist image isnot only the best expression and explanation of each place and brings new, fresh andparticular experiences to visitors, but also strengthen the glamour of resorts. With therapid development of science and technology, the internet technology, plays a greatrole in the development of tourism. The internet information has become a way ofinfluencing the visitors’ decisions and a way of marketing. The comments abouttourism of the visitors on website, the research for the reflections towards tourism ofvisitors and the analysis of the thoughts of visitors and the destinations help us findout those problems existed in the designing images of tourism so that a reasonableimage can be established.The thesis has an analysis of internet text and research about the tourism imageof Gannan Tibet. Firstly, it has a brief introduction about the background, meaningsand the current developing situation of Gannan Tibet. Then, the diary of the interneton donkey web has been considered as a research object. And with the help ofsoftware Rost Content mining and the method of analyzing content, the analysis aboutwords frequency and. evaluation of image on Gannan Tibet has been concluded.Finally, a conclusion can be made, like the result of content analysis and thoughts ofGannan’s image. Thus, some traits and rules can be found and. suggestions relative tothe development of Gannan’s tourism, the model of Gannan Tibet will be establishedas well as the dissemination and promition of Gannan’s tourism image.