The Research On The Development Of Tourism Industry In Gannan Tibetan Region Under The Backgroud Of Global Tourism

With the growing maturity of tourism development,integrated development has become the mainstream of tourism development."Global tourism" has become the focus that attract much attention.In academic circle,researching on the related theories and research carried out in combination with regional practice are developing rapidly.The National Tourism Administration has also paid full attention to this aspect.Gannan Tibetan Region was successfully selected as the first batch of "Global Tourism Demonstration Zone" construction units in 2016.For a long time,the economy of Gannan Tibetan region has been relatively backward,and the industrial development is extremely weak,it mainly depends on the agriculture and animal husbandry products to maintain the economy.If its economy can get rapid development,the best and fastest way is to maximize its comparative advantage,and use the advantage industries to promote the economic development of the region.As one of the first batch of national tourism demonstration zones,gannan Tibetan region urgently needs to find a breakthrough in the transformation and development.However,there are still many problems in the practice of global tourism in Gannan Tibetan region,such as the lack of prominent product features,the inadequate construction of full-time tourism products,the low degree of integration of tourism industry,the imperfect of public service and personnel training system,and the incomplete of the public co-construction and sharing.To solve these problems,this paper takes the related theories of global tourism and tourism industry as guidance,on the basis of comprehensive analysis of tourism resources and tourism industry in Gannan Tibetan area,combined with the strategy of“Nine Colors Gannan Shangbala”tourism brand marketing and the construction of “Global Tourism Demonstration Zone”,this paper provides some useful suggestions for the developments of tourism industry in Gannan Tibetan area,and puts forward reasonable plans in terms of developments ideas,overall layout and tourism products.The full text is divided into five parts,namely introduction,concepts and related theories,analysis of the development conditions of tourism industry,current situation and problems of tourism industry,and countermeasures of tourism development in Gannan Tibetan region from the perspective of global tourism.This paper holds that in order to develop tourism industry in Gannan Tibetan region,we must adhere to the five principles of “panoramic” construction,“whole region”coverage,“whole field”interaction,“all resources”integration and “whole society”participation,implementing the strategies of global co-creation,global sharing,global communion,global construction andglobal co-cultivation,and putting forward the priority of ecological protection,building a“point-line-plane”panoramic pattern,building a composite industrial structure and building a global tourism product system,establishing network media marketing,improving service system and infrastructure system development ideas and safeguard mechanism.This paper has practical significance for the establishment of the global tourism demonstration area and the promotion of tourism industry development in Gannan Tibetan region,and hopes to provide reference for the development of tourism industry in other ethnic regions.