The Study On The Development Strategy Of ZhengZhou Commercial Bank

After joining WTO, the banking industry reform of our country is accelerated suddenly. The following several years will be the most important stage in the development course of CBZZ. With the coming of WTO deadline, the admittance of foreign banks, the implementation of the information disclosed system, the reform of state-owned commercial banks, the upgraded competition of joint stock bank, a new climax of annexation, recombination, union and innovation among the city commercial banks will appear. How to decide the definite strategy target of the city commercial bank is crucial for CCBZ to face the threat and challenge directly and hold the opportunity and the superiority in order to achieve the continual and healthy development!This article introduces the situation of CCBZ firstly, reviews the development of strategy management theory, enumerates some successful domestics and overseas cases. Then, the author analyzed the internal and external environment of CCBZ comprehensively by using the PEST, the five strengths model, the SWOT model and so on. The author also analyzed the economy, the finance, the credit, the mid-and-small-scale enterprises of Zhengzhou deeply through massive facts and detailed data. On the basis of above analysis, with the guidance of the strategy theory, according to the historic experience and lesson, the author proposed the location strategy, the regional strategy, the customer strategy, the product strategy and the sustainable development strategy for CBZZ.At the same time, in order to guarantee the implementation of the CBZZ's strategy target, the author designed the object system of the following five years, and discussed the strategy execution systemfrom eight aspects, for example, the governance structure and the marketing.The paper bases on the trend of commericial bank, Obey the study for application and theory forservice. This article will provide some beneficial explorations and help CBZZ to choose strategy.