The Marketing Strategy Research Of DeZhou Mobile Rural Area Market

DEZHOU RURAL AREA MOBILE MARKET is in prosperous stage completely. According to the actual situation, what marketing strategy of developing the market DEZHOU MOBILE are taking, gaining more competitive strength, that's the reason that the thesis is researching.On the base of management &marketing theory, the thesis making the marketing strategy into specific practice in view of putting forward the development problem on DEZHOU MOBILE RURAL AREA MARKET. According to the present situation of DEZHOU MOBILE RURAL AREA MARKET, first, analyzing the needs &competition background for DEZHOU MOBILE RURAL AREA MARKET, according to the micro-environment & macro-environment for DEZHOU MOBILE, second, analyzing the opportunity & threat for DEZHOU MOBILE, defining the strength &weakness in aspect of developing rural area market comparing with other rivals. By the way of main character description for DEZHOU MOBILE RURAL AREA MARKET, making the rural area mobile market segmentation and product position according to the market needs &consumers'character. On the base of DEZHOU MOBILE rural area market segmentation & position, making the important analysis & research for DEZHOU MOBILE rural area market product development, in respect of research for product mix, brand strategy, promotion strategy, distribution strategy. Considering the enterprise actual background, putting forward the enterprise product strategy, so as to carry out the necessary protection measure smoothly. making the analysis for organization structure adjustment ,stimulating the front worker enterprise culture construction ,management information system perfect ,improving service quality, guaranteeing the applied result of the research problem the thesis are making.The basic clue for this thesis is analyzing the present background, applying marketing theory, making scientific strategy, so as to resolve the existing problem for enterprise. The result adapte to DEZHOU MOBILE and be useful to the other mobile enterprises.