Empirical Study On The Conflict Between Retailer And Supplier

Nowadays the conflict between retailer and supplier breaks out frequently, which suggests the competitive relation between them. The conflict between them affects their cooperation relations and becomes a barrier in the process of the supply chain integration.This article firstly describes the sorts of conflicts between retailer and supplier through a classified research. Then we analyze the mechanism of conflicts arising and point out that the behaviors of power of retailer plays an important and direct role affecting their conflicts. At the last, according to the theoretical model of western and basing on the questionnaire from Hangzhou supermarket industry, we use the structural equation model to examine the mutual relations between the power, coercive power, non-coercive power, conflict and satisfaction.According to the classified research on the conflcit, we think that the...