Countermeasures To The Conflict Between Retailer And Supplier That Retailer Have The Advantage

The relationships between retailer and supplier is one of the most important business relationships, in the increasingly tense situation between retailers and suppliers, to maintain Harmonious relationship between retailers and suppliers should be given priority to make a stable business order. In the market structure of retailer strong and supplier weak, retailers often willfully suppress the upstream suppliers by market dominance, the resulting conflict between retailer and supplier seriously affects the efficiency of supply chain management. Retailers exploit the profits of the suppliers will lead to supplier’s profits decrease, and weaken the ability of supplier’s product development, and ultimately affect the interests of consumers. The tension of relationship between retailer and supplier is not conducive to the healthy development of China’s circulation industry and is not conducive to the overall promotion of the social welfare, and is also not conducive to the building of a harmonious society. To explore Solutions of conflict between retailers and suppliers, have a great significance between suppliers, retailers, consumers.The full text is divided into five parts, and Chapter1Introduction describes the background and significance of the thesis topics, and thesis research content and methods; Chapter2describes the evolution of the relationship between retailer and supplier, this part is mainly about the retrospective of the worldwide and china’s relationship between retailer and supplier, through the study we found that Retailer-led supply chain is a Common phenomenon of the worldwide; Chapter3describes manifestations of conflict between retailer and supplier, this part mainly analysis the three forms of conflict between retailer and supplier, though the study we find that the contradictions of retailers and suppliers is in the form of advanced; Chapter4introduces the reasons of conflict between retailer and supplier, this part in the form of micro and macro analysis to show why the retailer in a dominant and why supplier at a disadvantage; Chapter5describes the measures to resolve conflict between retailer and supplier, similarly, this part in the form of micro and macro point of view to analyze how to effectively resolve the contradiction between retailer and supplier.Through the full text of the analysis can find that, in the market structure of retailer strong and supplier weak, the relations of cooperation between retailer and supplier lack of conscious self-restraint, the norm relationship between retailer and supplier needs constraints of law and government.