The Theoretical And Empirical Study On Tourist's Satisfaction In The City Destination

With regard to the basic theories of customer satisfaction and assessing methods domestic and international scholars have already acquire certain achievements. However, to the satisfaction of customer of the travel destination, few had been studied.With the flourishing development and increasing enhancement in the economy of the urban tourist industry, it has became the focus that how to enlarge the travelers'market and meanwhile guarantee the steady travelers. The touring cities have begun to face fierce travelers' competition day by day. The loyal tourists stabilize the travelers touring cities and strengthen the city's competitiveness. The key of bringing up loyal tourists lies in satisfying them, the higher tourists' satisfaction is, the higher loyalty is. What has become the important task is the realistic weigh of tourists and the field which is the weak link of the city's tourism and needed to be improved.Under this background, this text takes Hangzhou as an example and does some preliminary surveys and researches.