The City Of Tourist Satisfaction Measurement Research

As continuous improvement of people's living standard and education, perception, expectations, attitudes and values of tourists on the tourism constantly change. People's environmental awareness has continued to increase, and people' s demands on scenic quality are increasingly high. Faced with the current international and domestic tourism situation, to survive and develop scene spots, we must be continuously upgrade and improve the quality of scene spots for tourists' satisfaction, otherwise it is difficult to achieve enough economic benefits to support heritage protection and resources development of scene spots. Therefore, the evaluation and investigation of scenic tourists' satisfaction have great practical significance.Choosing city parks with the nature of commonweal in traditional scene spots and interest areas as the scope of the study, and fixing tourists with the principal part of citizens as the study object, the thesis does demonstration study on evaluation of tourist satisfaction degree to city parks and interest areas in Kunming. Main research of the thesis is summarized in three parts:The first part is the theory summary. First review the domestic and foreign relevant theories with regard to tourist satisfaction, and then compare and comment the status of public city parks and interest areas, to determine the theoretic research direction and basic logic structure.The second part is the demonstration research. Under determining the theoretical research framework of the thesis and the method of statistical analysis, collect original data through the survey and do statistical analysis, amend aforementioned tourist satisfaction degree evaluation index system, extract seven factors for tourists to choose city parks and interests areas, and construct urban scene spots tourist satisfaction degree evaluation index system in gradually spread three levels consisting of seven dimensions of 28 factors, accordingly derive regression equation of evaluation of tourist satisfaction degree to urban scene spots. At last, mensurate tourist satisfaction degree to city parks and interest areas in Kunming.The third part is the conclusion and the prospect. Summarize against the study findings of the thesis, and bring forward the prospects for future research.