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The Business Strategic Analyses Of HuangMing Company

Posted on:2007-01-24Degree:MasterType:Thesis
Country:ChinaCandidate:C T FuFull Text:PDF
GTID:2189360182494772Subject:Business Administration
Abstract/Summary:PDF Full Text Request
With the fast development of social economy, the shortage of fossil energy and the environment pollution have become the two threats to the existence of human beings. The development and utilization of solar energy and other recyclable energy have become the effective ways to deal with energy crisis and environment pollution. While most Chinese enterprises are striving for survival, HuangMing Company spearheaded the world solar energy industry, and maintained the fast advancement. So it is theoretically and practically important to systematically study the business strategy of HuangMing Company and analyse its successful experience.The thesis will focus on HuangMing Solar Energy Company, take in and refer to the scientific achievement base on extensive investigation, depend on the strategic management theory, apply investigation method, case analysis method and systematic analysis method, and examine the successful business strategy system of HuangMing Company. The thesis mainly analyses it development course, business strategy and strategic achievement. First, the development course can be divided into three phases: creating the brand, steady development and fast development.
Keywords/Search Tags:Solar energy, Specialization strategy, Core competence, Technology innovation
PDF Full Text Request
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