Research On Marketing Strategy Of Lunan Chemical Fertilizer Plants

It was in the seventies of last century that Lunan Chemical Fertilizer Plants went into operation the first 8 medium-sized nitrogen fertilizer plants of our country, the output of urea occupies the second of medium-sized nitrogen in 55 of the whole country at present. Lunan Chemical Fertilizer Plants factory has kept annual average more than 30% of the growth rate with rose by a wide margin at the price of raw materials and the domestic/international market competition is under the fierce situation day by day since 2002, profit arrange before ranks of the trade. Chemical fertilizer enterprises must examine one's own existence and development environment closely , plan one' s own marketing strategy cautiously with the change of the market environment of chemical fertilizer, the changes of peasant' s consumption idea , shopping habit and chemical fertilizer giant of the world which pour in one after another. These are arduous task to all chemical fertilizer enterprises. Chapter one of this text is a part of the introduction: introduce the selected title background, research approach and meaning of this text mainly. Chapter two introduced the relevant theories of the marketing strategy. Chapter three made an overall analysis to the domestic and foreign environment of the chemical fertilizer factory of Lunan Chemical Fertilizer Plants. Chapter four make the marketing strategy of Lunan Chemical Fertilizer Plants and implement the tactics set out from serving the enterprise total strategy. Chapter five defined the implementation of the marketing strategy and control the method. Chapter six made the summary to enterprise' s marketing strategy of chemical fertilizer on the basis of preceding paragraphs. This text has done more comprehensive and studying to marketing environment of Lunan Chemical Fertilizer Plants relying on enterprise's competition advantage. Establish the distinct marketing strategy, solve the practical problem pointedly. Tactics and suggestion in the article is pertinence and effectiveness by my gains and experience in the chemical fertilizer marketing practice.