The Reasearch Of Chemical Fertilizer Marketing Strategy In Xin Sheng Li Agricultural Company

China is the largest population country in the world, so it also needs enormous and continuous food supplies. Chinese feeds about world21%population from just7%world’s plow land. Depend on Statistic data of the FAO, it could improve unilateral55%-57%from fertilizers from developing countries. So you could see that the fertilizers help the basic of improving and security of the food products significantly. China is a agricultural country, it has enormous potential for fertilizer market, so many fertilizer companies in the world compete for China’s agricultural market. Currently, the fertilizer companies in china still majorly involved in concept of re-produce rather import and marketing more effective fertilizers from abroad, its causing many Chinese companies to produce similar fertilizer, then due to less effective fertilizer it hard to sell. The Xin Shengli agricultural company is the leading company in Guang Xi, even in the Southwest region, then making a suitable marketing strategy for the fierce competition in the market become more and more important.The first chapter is mainly introduced the background, significance, the way of research and the result theory of the investigation. The second chapter is mainly about the Xin Shengli agricultural company distribution environment, Omni directional to analyses and SWOT analyses, these three direction to debate. The third chapter is from four of current products, channel, price and sell way strategies to expand and find some scarcities. The fourth chapter is from4PS combination sell strategy find out every ways for the best strategies. The fifth chapter is for the security of organized measure to make sure company selling strategies sustainable. From this argument and analyses, hopefully could help the Xin Shengli agricultural company for the fertilizer marketing in some way.