Marketing Strategy In Growing Period Of Yi ShouTang Xi'an Company

As one of industry which close to people' sdaily life, health industry always attract people. As one number of it , the public opinion in health products is not optimistic. 'Leader in turn' seems the reflection. Famous and without trust seems feature. Why? Why not health industry is respectable and trustable as others? Why outside enterprise come here be successful? In view of this problem, this essay point out the disadvantages and advantages of marketing strategy in growing period, that has the direct relationship with the Product Life Cycles . This essay take the channel strategy, advertising strategy, prompt selling strategy of Gu Zhong Jin products from Yi ShouTang Xi' an company as an example, discussing the way to make the product becomes a favorite commodity and a trustful brand to consumers, which keep enterprise vigorous, and raise the view that trust marketing is the key point of health marketing strategy and how to finish it.