An Empirical Study On The Evaluation Of The Value Of Internet Enterprises In Growing Period

With the rapid development of the Internet industry,Internet companies more and more intense competition.Inter-industry mergers and acquisitions between the phenomenon is not uncommon,more big Internet companies seeking to market opportunities,which makes the Internet enterprise value assessment has become the focus of social attention.The unique characteristics of Internet companies make the application of traditional methods be limited,the evaluation of the value of Internet companies to stay in the theoretical basis,and there are a variety of assessment methods,did not form a unified assessment of the value of the Internet business theory.In view of this situation,this paper from the perspective of innovation,the introduction of enterprise life cycle theory,the use of principal component analysis to determine the stage of growth in the enterprise,the main research in the growth of Internet companies.And change the pattern of the previous case analysis from the face of the industry selected from the A-share market is growing 30 companies in the Internet companies were using discounted cash flow method,EVA,relative valuation and real options to assess the Internet Enterprise value,the results of these evaluation methods to calculate the results using statistical analysis software with the market value of the correlation analysis of enterprises in the growth stage of this stage of the Internet companies are relatively appropriate to adopt the real options method of this innovative conclusion.Finally,through the real case of M & A transactions to support this conclusion,has a very strong practical guidance.