Research On The Marketing Strategy Of Trust Financial Management

The rapid growth of Chinese economy,make Chinese Trust industry market ushered in the great development of Chinese trust industry,the end of 2010,China trust industry management trust asset size of 3.04 trillion,to 2011 at the end of the third quarter,China's trust total assets reaching 4.1 trillion yuan.But with that China's GDP compared to 39.79 trillion yuan,accounting for less than also.At the same time,China Trust business is also facing domestic banks,securities companies,fund companies,insurance companies and foreign-funded financial enterprise from two aspects of the competition.Compared to other financial institutions with experience in marketing management,talent,capital and other advantages,China Trust Company is existing generally to marketing management level is not high,not high level of the research team,no network all over the country,in the competition in the lack of innovative marketing strategies and other obvious disadvantage.Hua Chen trust as the trust industry,should seize the current opportunity,give full play to its own advantages,meet the needs of the new situation,study and formulate appropriate marketing strategy,meet a challenge bravely.This paper based on the current situation of market of Chinese trust industry,analysis of the industry marketing environment,combined with the Hua Chen Trust Company Limited development condition,through the marketing theory knowledge and comprehensive application of SWOT analysis method,analysis of the Hua Chen trust company limited internal strengths and weaknesses and external opportunities and threats,trying to draw on the Hua Chen trust company limited to develop appropriate marketing strategy,promote its trust business to develop quickly in the round.Also hope that this study can to our trust industry marketing management provides a useful exploration and practice.