| Shenhuo Coal and Electricity Co.Ltd is a resources mining and deeply processing enter prise. Now it's existence and development is severely limited by the quantity of resources, so it is significantly meaningful to study this company's development strategy.This essay use the method of combining the theory of strategic management and enterp rise reality of the Shenhuo Company, applies such analytic tools as PEST-N Analyzing, Industrial Structure Analyzing, EFE Matrix to recognize the company's external opportu neities and threats, and uses Value Chain Analysis and IFE Matrix to appraise it's internal strengths and weaknesses, then company's development strategy is made by using SWOT Matrix and QSPM Matrix.At last, the relevant questions in the strategy implementtation course have been discussed about.This essay thinks: The macroscopic environment is avail to the development of the company as a whole. There is an enormous development room in the coal industry. The competition in coal industry is vigorous, and Shenhuo Company has the very strong com petitive strength. The company has the advantages, such as powerful management troops, the positive and upward corporate culture etc., but obvious disadvantages also exist in the aspects of employees.While strengthening the coal staple, the company should carry on the chain extension of the industry, operates with coal and electricity together. So it's market competition strength and the ability to make profit will be improved, it's management risk of sole industry will also be resisted.The essay has totally 8 chapters. The 1st chapter is Introduction, the 2nd chapter is Theoryof study, the 3rd chapter is Analysis of status, the 4th chapter is Study of external environment,the 5th chapter is Study of internal environment, the 6th chapter is Choice of business strategy,the 7th chapter is Execution to strategy, the lastly chapter is Conclusion. |
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